Featuring the work of BJ Gallagher,Yes Lives in the Land of No from Workplace Publishing appears to be a video training program, but it isn't. A more accurate description of it is a training seminar package that happens to include a brief (nine minute) video.
Gallagher and the producers have made the interesting decision not load up the video with training content.
Instead the DVD glides over main points and drops the viewers off at the seminar ready to learn how to combat negativity in themselves, the people they deal with at work, and the culture of an organization. The video is animated, with a few headshots of real people. It is well produced and enjoyable, visually and aurally (the narrator has an expressive voice).
The topic is indisputably important. As the seminar materials show, no is a common response to people brave enough to have an original idea. We shouldn't be naïve and think that the response isn't out there. We shouldn't be surprised when we encounter it and need to realize it does nothing at all for our ideas or ourselves to become indignant or self-righteous.
I like the approach Gallagher takes. She doesn't recommend trying to change other peoples' behavior but to understand it, work with it, and find common ground if possible.
The seminar actually empathizes with naysayers to the extent that it tries to give participants an idea why people say no—such as a failure to see benefits in a proposal or a kneejerk response that there are not enough resources to divert from current uses.
The core of the program is the Facilitator's Guide (available in print and electronic form). It provides background, training designs (30-45 minutes and 1.5 hours), and handouts. The longer design emphasizes active learning. The exercises seem well thought out, and the program also includes an optional experiential game to introduce a little friendly competition into the session.
The book Yes Lives in the Land of No by Gallagher and Steve Ventura is the foundation for the package. The book is light on text and therefore easy to read or skim.
It opens with a parable in verse. I don't like parables in business books, much less those in verse form! But a lot of people do like them (look at the success of Who Moved My Cheese). This one has an enjoyably silly sense of humor. The illustrations add interest.
Recommendation
A culture of inertia resounding with the word no plagues a lot of organizations, both profit and nonprofit. Because of its realism and smart design, this program can make some inroads by changing things from the grassroots up. Considering the low price, you should take a look.
